About Us

Two coastlines, one kind of morning

Adler Bay started in Vancouver, Canada, on the kind of morning most people on the Pacific coast know well: grey sky, damp pavement, a jacket that never quite dried out from the day before. We wanted clothes that didn't fight that morning, comfortable, versatile pieces that worked whether the day held a commute, a coffee run, or nothing in particular.

Somewhere along the way, we noticed the UK runs on a similar kind of morning. Same drizzle, same layers, same need for clothes that keep up without asking for much in return. So that's who we build for: people getting dressed for an ordinary day, in a place where the weather rarely commits to a plan.

Our mission

To make dressing for an ordinary day simple: easy-to-wear clothing and footwear, at clear prices, with clear delivery times and clear returns.

Our vision

To be the wardrobe UK shoppers reach for without thinking twice. Not a trend chased for a season, but pieces that earn a place in the rotation and stay there.

How we work

Adler Bay is operated by MOAR BRANDS CORP., registered in British Columbia, Canada. To offer everyday wardrobe essentials at fair prices, we work directly with manufacturing partners. Orders are dispatched from our manufacturing partners outside the UK, straight to your door.

Fulfilment and delivery

Shipping directly from our manufacturing partners lets us offer free shipping on every order. Delivery times are detailed on our Shipping Policy.

The Adler Bay way

Built for ordinary days
Clean lines and easy styling, chosen for regular wear rather than one-off occasions.

Straightforward shopping
Shipping is free on every order. Delivery times are on our Shipping Policy, and returns are covered by our 30-day Refund Policy.

A team that actually answers
Our support team can help with sizing questions, shipping updates and returns, Monday to Friday, 9:00 AM to 5:00 PM (UK time).

Wear what works.

Started on Canada's Pacific coast. Worn across the UK.

Follow us on Instagram for new arrivals, styling ideas and everyday outfit inspiration.


Contact and company information

Email: support@adlerbay.com
Contact form: Contact form
Phone: +44 20 4577 3980

Customer service hours: Monday to Friday, 9:00 AM to 5:00 PM (UK time)
Response time: within 24 to 48 hours on business days

UK return address: 52 King Edward Rd, London E17 6HZ, UK
Returns only. Orders are not dispatched from this address. Please contact us before sending anything back.

MOAR BRANDS CORP.
Registered business address: 329 Howe St, Unit #998, Vancouver, BC, V6C 3N2, Canada
Company registration no.: 777566837BC0001